Welcome…

I’m Craig

I'm a Product Designer and UX Strategist with over 15 years of experience specializing in highly scalable digital products. My core expertise lies in translating complex B2B and B2C workflows—particularly within regulated industries like HealthTech and FinTech—into intuitive, impactful user experiences. My passion is driving solutions from zero-to-one (0-1) strategy through to developing and scaling enterprise Design Systems.

More about me

Welcome…

I’m Craig

More about me

Brands I’ve collaborated with over the years

Solving complex problems through, clear, intentional design

Recent projects that highlight my approach to product design

Sydney Health

Elevance Health, Inc.

Simplifying Healthcare Access with User-Centered Design

Redesigned key workflows for accessing telehealth, viewing benefits, and managing claims—making the platform easier to use and more aligned with patient needs.

View Case Study

Sydney Health

Elevance Health, Inc.

Simplifying Healthcare Access with User-Centered Design

Redesigned key workflows for accessing telehealth, viewing benefits, and managing claims—making the platform easier to use and more aligned with patient needs.

View Case Study

Sydney Health

Elevance Health, Inc.

Simplifying Healthcare Access with User-Centered Design

Redesigned key workflows for accessing telehealth, viewing benefits, and managing claims—making the platform easier to use and more aligned with patient needs.

View Case Study

Carelon Behavioral Health

Elevance Health, Inc.

Reimagining the Digital Front Door

Simplified site architecture and improved clarity across key user journeys—helping individuals, providers, and clients find mental health resources faster.

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Carelon Behavioral Health

Elevance Health, Inc.

Reimagining the Digital Front Door

Simplified site architecture and improved clarity across key user journeys—helping individuals, providers, and clients find mental health resources faster.

View Case Study

Carelon Behavioral Health

Elevance Health, Inc.

Reimagining the Digital Front Door

Simplified site architecture and improved clarity across key user journeys—helping individuals, providers, and clients find mental health resources faster.

View Case Study

Broker Plus

Elevance Health, Inc.

Streamlining Broker Workflows with Purposeful UX

Refined how brokers track applications and commissions, improving transparency, trust, and ease of use for experienced brokers navigating complex sales pipelines.

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Broker Plus

Elevance Health, Inc.

Streamlining Broker Workflows with Purposeful UX

Refined how brokers track applications and commissions, improving transparency, trust, and ease of use for experienced brokers navigating complex sales pipelines.

View Case Study

Broker Plus

Elevance Health, Inc.

Streamlining Broker Workflows with Purposeful UX

Refined how brokers track applications and commissions, improving transparency, trust, and ease of use for experienced brokers navigating complex sales pipelines.

View Case Study

Smart Help

Elevance Health, Inc.

Accelerating Member Support

Redesigned Anthem’s internal SmartHelp tool to reduce data discrepancies, support faster issue resolution, and help teams work with greater confidence across healthcare systems.

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Smart Help

Elevance Health, Inc.

Accelerating Member Support

Redesigned Anthem’s internal SmartHelp tool to reduce data discrepancies, support faster issue resolution, and help teams work with greater confidence across healthcare systems.

View Case Study

Smart Help

Elevance Health, Inc.

Accelerating Member Support

Redesigned Anthem’s internal SmartHelp tool to reduce data discrepancies, support faster issue resolution, and help teams work with greater confidence across healthcare systems.

View Case Study

Development Suite

Elevance Health, Inc.

Enabling Scalable Solutions

Built a scalable platform to help internal teams build faster, connect systems, and reduce rework across complex initiatives.

View Case Study

Development Suite

Elevance Health, Inc.

Enabling Scalable Solutions

Built a scalable platform to help internal teams build faster, connect systems, and reduce rework across complex initiatives.

View Case Study

Development Suite

Elevance Health, Inc.

Enabling Scalable Solutions

Built a scalable platform to help internal teams build faster, connect systems, and reduce rework across complex initiatives.

View Case Study

Tools I use to craft exceptional experiences

Designing with Users in Mind

User Research & Empathy

Grounding design decisions in real user insights to create meaningful, human-centered experiences.

User Research & Empathy

Grounding design decisions in real user insights to create meaningful, human-centered experiences.

User Research & Empathy

Grounding design decisions in real user insights to create meaningful, human-centered experiences.

Iterative Design

Shaping better experiences through continuous feedback, rapid prototyping, and thoughtful iteration.

Iterative Design

Shaping better experiences through continuous feedback, rapid prototyping, and thoughtful iteration.

Iterative Design

Shaping better experiences through continuous feedback, rapid prototyping, and thoughtful iteration.

IA & Usability

Structuring content for clarity and intuitive navigation.

IA & Usability

Structuring content for clarity and intuitive navigation.

IA & Usability

Structuring content for clarity and intuitive navigation.

Interaction Design

Designing thoughtful, accessible interactions that guide users seamlessly through digital products.

Interaction Design

Designing thoughtful, accessible interactions that guide users seamlessly through digital products.

Interaction Design

Designing thoughtful, accessible interactions that guide users seamlessly through digital products.

Cross-Functional Collaboration

Partnering with product, engineering, and stakeholders to align on vision and deliver impactful solutions.

Cross-Functional Collaboration

Partnering with product, engineering, and stakeholders to align on vision and deliver impactful solutions.

Cross-Functional Collaboration

Partnering with product, engineering, and stakeholders to align on vision and deliver impactful solutions.

Scalable Design for Growth

Building flexible design systems that support business goals and scale with user needs.

Scalable Design for Growth

Building flexible design systems that support business goals and scale with user needs.

Scalable Design for Growth

Building flexible design systems that support business goals and scale with user needs.