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Welcome…

I’m Craig

I’m a Product Designer with 16 years of experience creating accessible, empathetic, and easy-to-use digital experiences across web and mobile. I’ve worked across healthcare, fintech, retail, hospitality, and entertainment, turning complex workflows into simple, intuitive solutions that help users and teams get things done.

I turn complex workflows into intuitive solutions through UX strategy, systems thinking, and research. My work balances clarity, efficiency, and delight to drive both usability and business outcomes.

Collaborative and curious, I craft accessible, pixel-perfect designs using tools like Figma, Framer, and design systems, continuously iterating to improve experiences across platforms.

More about me

More about me

Profile pic
Profile pic

Welcome…

I’m Craig

I’m a Product Designer with 16 years of experience creating accessible, empathetic, and easy-to-use digital experiences across web and mobile. I’ve worked across healthcare, fintech, retail, hospitality, and entertainment, turning complex workflows into simple, intuitive solutions that help users and teams get things done.

I turn complex workflows into intuitive solutions through UX strategy, systems thinking, and research. My work balances clarity, efficiency, and delight to drive both usability and business outcomes.

Collaborative and curious, I craft accessible, pixel-perfect designs using tools like Figma, Framer, and design systems, continuously iterating to improve experiences across platforms.

More about me

Profile pic

Brands I’ve collaborated with over the years

Brands I’ve collaborated with over the years

Solving complex problems through, clear, intentional design

Solving complex problems through, clear, intentional design

Recent projects that highlight my approach to product design

B2C | Digital Health | Health Engagement Platform

Sydney Health

Elevance Health, Inc.

Simplifying Healthcare Access with User-Centered Design

I redesigned key workflows for accessing telehealth, viewing benefits, and managing claims—making the platform easier to use and more aligned with patient needs.

View Case Study

B2C | Digital Health | Health Engagement Platform

Sydney Health

Elevance Health, Inc.

Simplifying Healthcare Access with User-Centered Design

I redesigned key workflows for accessing telehealth, viewing benefits, and managing claims—making the platform easier to use and more aligned with patient needs.

View Case Study

B2C | Digital Health | Health Engagement Platform

Sydney Health

Elevance Health, Inc.

Simplifying Healthcare Access with User-Centered Design

I redesigned key workflows for accessing telehealth, viewing benefits, and managing claims—making the platform easier to use and more aligned with patient needs.

View Case Study

B2B | Healthcare Services | Care Management

Carelon Behavioral Health

Elevance Health, Inc.

Reimagining the Digital Front Door

I simplified site architecture and improved clarity across key user journeys—helping individuals, providers, and clients find mental health resources faster.

View Case Study

B2B | Healthcare Services | Care Management

Carelon Behavioral Health

Elevance Health, Inc.

Reimagining the Digital Front Door

I simplified site architecture and improved clarity across key user journeys—helping individuals, providers, and clients find mental health resources faster.

View Case Study

B2B | Healthcare Services | Care Management

Carelon Behavioral Health

Elevance Health, Inc.

Reimagining the Digital Front Door

I simplified site architecture and improved clarity across key user journeys—helping individuals, providers, and clients find mental health resources faster.

View Case Study

B2B | InsurTech | Broker Management

Broker Plus

Elevance Health, Inc.

Streamlining Broker Workflows with Purposeful UX

I refined how brokers track applications and commissions, improving transparency, trust, and ease of use for experienced brokers navigating complex sales pipelines.

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B2B | InsurTech | Broker Management

Broker Plus

Elevance Health, Inc.

Streamlining Broker Workflows with Purposeful UX

I refined how brokers track applications and commissions, improving transparency, trust, and ease of use for experienced brokers navigating complex sales pipelines.

View Case Study

B2B | InsurTech | Broker Management

Broker Plus

Elevance Health, Inc.

Streamlining Broker Workflows with Purposeful UX

I refined how brokers track applications and commissions, improving transparency, trust, and ease of use for experienced brokers navigating complex sales pipelines.

View Case Study

B2B | Data PLatform | Enterprise Platform

Smart Help

Elevance Health, Inc.

Accelerating Member Support

I redesigned Anthem’s internal SmartHelp tool to reduce data discrepancies, support faster issue resolution, and help teams work with greater confidence across healthcare systems.

View Case Study

B2B | Data PLatform | Enterprise Platform

Smart Help

Elevance Health, Inc.

Accelerating Member Support

I redesigned Anthem’s internal SmartHelp tool to reduce data discrepancies, support faster issue resolution, and help teams work with greater confidence across healthcare systems.

View Case Study

B2B | Data PLatform | Enterprise Platform

Smart Help

Elevance Health, Inc.

Accelerating Member Support

I redesigned Anthem’s internal SmartHelp tool to reduce data discrepancies, support faster issue resolution, and help teams work with greater confidence across healthcare systems.

View Case Study

Open Source | Front-end Framework

Development Suite

Elevance Health, Inc.

Enabling Scalable Solutions

I built a scalable platform to help internal teams build faster, connect systems, and reduce rework across complex initiatives.

View Case Study

Open Source | Front-end Framework

Development Suite

Elevance Health, Inc.

Enabling Scalable Solutions

I built a scalable platform to help internal teams build faster, connect systems, and reduce rework across complex initiatives.

View Case Study

Open Source | Front-end Framework

Development Suite

Elevance Health, Inc.

Enabling Scalable Solutions

I built a scalable platform to help internal teams build faster, connect systems, and reduce rework across complex initiatives.

View Case Study

Designing with Users in Mind

User Research & Empathy

Grounding design decisions in real user insights to create meaningful, humanity-centered experiences.

User Research & Empathy

Grounding design decisions in real user insights to create meaningful, humanity-centered experiences.

User Research & Empathy

Grounding design decisions in real user insights to create meaningful, humanity-centered experiences.

Iterative Design

Shaping better experiences through continuous feedback, rapid prototyping, and thoughtful iteration.

Iterative Design

Shaping better experiences through continuous feedback, rapid prototyping, and thoughtful iteration.

Iterative Design

Shaping better experiences through continuous feedback, rapid prototyping, and thoughtful iteration.

IA & Usability

Structuring content for clarity and intuitive navigation.

IA & Usability

Structuring content for clarity and intuitive navigation.

IA & Usability

Structuring content for clarity and intuitive navigation.

Interaction Design

Designing thoughtful, accessible interactions that guide users seamlessly through digital products.

Interaction Design

Designing thoughtful, accessible interactions that guide users seamlessly through digital products.

Interaction Design

Designing thoughtful, accessible interactions that guide users seamlessly through digital products.

Cross-Functional Collaboration

Partnering with product, engineering, and stakeholders to align on vision and deliver impactful solutions.

Cross-Functional Collaboration

Partnering with product, engineering, and stakeholders to align on vision and deliver impactful solutions.

Cross-Functional Collaboration

Partnering with product, engineering, and stakeholders to align on vision and deliver impactful solutions.

Scalable Design for Growth

Building flexible design systems that support business goals and scale with user needs.

Scalable Design for Growth

Building flexible design systems that support business goals and scale with user needs.

Scalable Design for Growth

Building flexible design systems that support business goals and scale with user needs.